In licensing terms, 'new demographics' refers to licensing to audiences that were previously untapped.

In licensing terms, 'new demographics' refers to licensing to audiences that were previously untapped.

• A. New geographic regions
• B. New age or demographic groups
• C. New product categories
• D. New sponsorship partners

Answer: (B)

In licensing, expanding to new demographics means letting a licensee reach audiences that weren’t tapped before—different age groups, genders, ethnic backgrounds, or other consumer segments. That’s exactly what “new age or demographic groups” describes, making it the best fit. New geographic regions would involve geography, not who the product is for. New product categories refer to expanding the types of products, not the audience. New sponsorship partners concern who is aligned with the brand, not who the brand is trying to reach.

In licensing, expanding to new demographics means letting a licensee reach audiences that weren’t tapped before—different age groups, genders, ethnic backgrounds, or other consumer segments. That’s exactly what “new age or demographic groups” describes, making it the best fit.

New geographic regions would involve geography, not who the product is for. New product categories refer to expanding the types of products, not the audience. New sponsorship partners concern who is aligned with the brand, not who the brand is trying to reach.