Which advertising segment focuses on accommodating large groups and discounts?

Which advertising segment focuses on accommodating large groups and discounts?

• A. Families
• B. Military
• C. Civic/Business
• D. Senior citizens

Answer: (C)

The main idea is targeting groups that buy in volume. The civic/business segment focuses on organizations, corporations, clubs, and community groups that plan outings for staff, members, or clients. Marketing to them often centers on group pricing, bulk discounts, and hospitality packages designed to make large purchases easier and more cost-effective. While other segments may offer discounts or appeal to individuals (like families or seniors), they don’t inherently emphasize coordinating large group purchases and bulk pricing the way civic/business does. That combination of organizational buying and tailored group discounts is what makes this segment the best fit for accommodating large groups and discounts.

The main idea is targeting groups that buy in volume. The civic/business segment focuses on organizations, corporations, clubs, and community groups that plan outings for staff, members, or clients. Marketing to them often centers on group pricing, bulk discounts, and hospitality packages designed to make large purchases easier and more cost-effective. While other segments may offer discounts or appeal to individuals (like families or seniors), they don’t inherently emphasize coordinating large group purchases and bulk pricing the way civic/business does. That combination of organizational buying and tailored group discounts is what makes this segment the best fit for accommodating large groups and discounts.