Which statement about public relations cost is supported by the material?

Which statement about public relations cost is supported by the material?

• A. PR is often more expensive than advertising.
• B. PR tends to be inexpensive.
• C. PR costs are irrelevant to sports marketing.
• D. PR cannot be budgeted.

Answer: (B)

Public relations cost is typically lower than paid media, because PR relies on earned media and relationship-building rather than buying placements. In sports marketing, you can generate coverage and influence through press outreach, events, and social engagement with a relatively smaller outlay than purchasing ads across TV, print, or online. That combination makes PR tend to be inexpensive the best-supported view. Costs aren’t nonexistent or uncontrollable—PR still requires budgeting for staff, agencies, and events—but compared with advertising, it’s usually more cost-efficient. The other statements imply PR is more expensive, irrelevant to marketing budgets, or not budgetable, which doesn’t align with how PR is planned and used in sports marketing.

Public relations cost is typically lower than paid media, because PR relies on earned media and relationship-building rather than buying placements. In sports marketing, you can generate coverage and influence through press outreach, events, and social engagement with a relatively smaller outlay than purchasing ads across TV, print, or online. That combination makes PR tend to be inexpensive the best-supported view. Costs aren’t nonexistent or uncontrollable—PR still requires budgeting for staff, agencies, and events—but compared with advertising, it’s usually more cost-efficient. The other statements imply PR is more expensive, irrelevant to marketing budgets, or not budgetable, which doesn’t align with how PR is planned and used in sports marketing.