Which statement best describes cross-promotional advertising?

Which statement best describes cross-promotional advertising?

• A. A campaign run by a single company
• B. A campaign where two brands share a single promotional effort
• C. A campaign limited to print media
• D. A campaign that ignores co-branding

Answer: (B)

Cross-promotional advertising happens when two brands team up to promote a single campaign, pooling resources and tapping each other's audiences. This collaboration lets both brands extend reach, share costs, and deliver a unified message that benefits from the strengths of both partners. For example, a sports apparel maker and a major league sponsor might run co-branded ads across TV, digital, and in-stadium signage, reinforcing each brand with the other’s audience. This is different from a campaign run by just one company, and it isn’t limited to print media or about avoiding co-branding.

Cross-promotional advertising happens when two brands team up to promote a single campaign, pooling resources and tapping each other's audiences. This collaboration lets both brands extend reach, share costs, and deliver a unified message that benefits from the strengths of both partners. For example, a sports apparel maker and a major league sponsor might run co-branded ads across TV, digital, and in-stadium signage, reinforcing each brand with the other’s audience. This is different from a campaign run by just one company, and it isn’t limited to print media or about avoiding co-branding.